Co-op & MDF - Use It, Don’t Lose It!

Managing co-op marketing funds and MDF can be a bit of a minefield.  First you have to understand all the different sets of guidelines and then you have to submit your requests to the vendors.  You may have to rework your request once or more until you get that all important approval number and then the clock starts ticking....

The pressure is now on - you have to get the campaign finished and claimed before the expiry date or you will lose the funds.  If you’re struggling to secure funding from the vendors, manage the myriad of co-op funds from a range of vendors or simply losing funds as you haven’t got the resource to put together compelling plans that will get approved or perhaps don’t have the time to get the paperwork done to claim the funds then this workshop is for you!

Essential has been managing co-op and MDF funds both for vendors, VARs and distributors for over 8 years – come to this workshop to get some top tips to help you ensure you never lose a penny again!

Ideal for marketing managers and channel managers, this workshop will cover:

• Know the rules - Key points to look for in vendor co-op and MDF guidelines
• Get those approvals – How to write compelling funding requests that are sure to be signed off
• Managing the funds – Tips for managing multiple co-op funds
• The importance of evidence – What counts as evidence and what does not
• Closing the loop – You’ve done the campaign and raised the claim so now you get paid right? Wrong! Why?